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Consumers Still Buying Organic and Living Green Despite
Economy 5-2-08
COLLINGSWOOD, N.J. -- Consumer interest in buying green environmentally
friendly products and healthy organic food remains high despite the tough
economy and rising food and energy prices. A recent market research survey
released by Mambo Sprouts Marketing showed that consumers are placing a priority
on buying green and 2 in 3 or more are using coupons, stocking up on sales and
cooking meals at home to stretch their grocery dollars.
Even with the faltering economy and rising food and energy prices, about 9 in 10
(88%) consumers reported buying the same (52%) or more (36%) green
environmentally friendly products vs. 6 months ago. About 7 in 10 consumers are
still willing to spend up to 20% more for "green" sustainable products. Only 1
in 6 (17%) respondents reported buying fewer natural and organic foods, as
individual comments suggested that short-term savings would have long-term costs
to their family's health and the environment.
Results showed fuel prices are driving dual aspects of consumer behavior.
Respondents are shopping closer to home and combining trips to reduce gas
expense as well as buying more local and seasonal produce for lower prices and
to reduce food miles and their carbon footprint.
Natural and organic consumers are using a variety of money saving strategies to
offset higher food and energy prices, including: 1) increased reliance on
coupons and sales; 2) preparing more meals at home; 3) wasting less of their
purchases; 4) preparing more meatless, vegetarian meals; and 5) buying less
bottled water -- using filtered and tap instead.
Money saving topics of interest to 2 in 3 consumers included: finding healthy
coupons and offers online (77%), saving money on organics (74%) and healthy
kid's meals and snacks (65% of families). According to Mambo Sprouts, consumer
commitment to green and organic products reflects the increased media attention
and awareness of the health and environmental benefits of buying organic,
locally-produced, sustainable food.
The Mambo Sprouts survey focused on interest in shopping for green and organic
products in tough economic times. The survey was issued in April 2008 and
completed by over 1,000 natural and organic consumers. The survey was fielded by
Mambo Sprouts Marketing, a leader in natural and organic product marketing and
promotions (http://www.mambosprouts.com).
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