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(NaturalNews) In
betrayal of 99% of the American taxpayers who opposed the pork-packed financial
bailout bill of 2008, Congress passed the bill on Friday, October 3. President
Bush signed it into law within minutes, and King Henry (Henry Paulson, Treasury
Secretary) went right to work using taxpayer dollars to start buying up bad
banking debt that nobody else would touch.
Three days later, in response to the bailout plan, the stock market plummeted
and financial institutions around the world were rocked in a dangerous credit
crisis that brought the world "to the edge of the abyss," as one prominent
mainstream news journalist stated.
Although I strongly disagree with the use of taxpayer dollars to bail out rich,
elite bankers who lost money making risky bets on outlandish financial
instruments, I'll leave that for another editorial. Today, I'm here to offer you
strategies on how to make the most of the post-financial bailout economy and
build your own financial safety net, even if things get worse in the global
economy.
Here, I'll share down-to-earth strategies on what you can do -- starting right
now -- to protect your savings and actually grow your income, despite tough
economic times.
To really understand why these strategies are so powerful in building your
financial safety net, you'll first need to acknowledge the two greatest risks
now facing the U.S. financial system in the post-bailout era:
Risk #1: Hyperinflation
Every time the Fed creates more money to bail out another financial institution,
it expands the money supply, diluting the value of any dollars you already hold.
As more financial institutions fail (or corporations and even U.S. states), the
Fed will likely be forced to create hundreds of billions of dollars in more
money, sapping the spending power of your dollars and leading us into
accelerated inflation. (I'll show you how to insulate yourself from that risk in
this special report.)
Risk #2: Sell off of U.S. debt
The other big risk is that international investors (central banks of other
nations, primarily), will now see the U.S. as a hopeless debtor nation, and they
will either stop buying U.S. debt, or they might even start selling off the U.S.
debt they already hold.
On September 30, 2008, the U.S. debt reached an astonishing $10 trillion. It's
going up by $500 billion a year, and that's even before considering the cost of
the financial bailout. As of April, 2008, Japan held nearly $600 billion of U.S.
debt, China held over $500 billion, and the U.K. held $250 billion. See the
statistics for yourself at http://en.wikipedia.org/wiki/United_Sta...
The risk is that Japan and China, in particular, could start selling off U.S.
debt. If that occurred, it would make it more difficult for the U.S. to sell new
debt. Specifically, the U.S. would either have to 1) Offer to pay higher
interest rates to new debt buyers, or 2) Print more of its own money to cover
expenditures or buy back its own debt, causing more inflation (see Risk #1,
above).
Those are the two risks that could seriously threaten you if you don't build a
financial safety net first. They both really boil down to losing the value of
the money you're earning or saving. For example, your paycheck might stay the
same each week, but you'll find that you can buy fewer and fewer things with
that paycheck (because the money is worth less).
So how do you build your financial safety net before global financial chaos
threatens your economic livelihood? That's what this special report reveals.
This report is easily worth $39, $79 or a lot more. I could have offered it for
sale on the website and probably earned at least five figures selling it. But
I've decided to make it available at no charge because of the extreme risk of
financial harm now facing NaturalNews readers due to the crooks in Washington,
at the Federal Reserve, and the legislators on Congress who have betrayed the
American people. I do not want to see any harm come to NaturalNews readers, and
I want to get this into the hands of as many people as possible.
Risky Business
The financial bailout of the U.S. banking system is a dark cloud with a silver
lining. The dark cloud, of course, is that it put the U.S. on a track towards
inevitable financial demise. There is no escaping the debt burden heaped upon
the backs of U.S. taxpayers. In time, the bankruptcies will sweep through
corporate America, then city and state governments. Eventually it will reach
into the heart of Washington and bankrupt America's government.
But I'm getting ahead of myself...
Until that happens, the silver lining in all this is that Congress has bought us
some time before the worst-case scenario kicks in. We've all been given a
temporary reprieve. Before the bailout, the financial collapse of the global
banking system was imminent. But now, after the bailout, the risk of a sudden
collapse has been somewhat reduced and replaced with a long, slow march towards
inflationary demise.
Why is this good news? Because it gives you more time to earn more money and
save more money before the big bankruptcy hits. How much time? It's impossible
to tell, but if we can get through this immediate crisis and see things settle,
we could have another 3-4 years before the dollar really collapses.
Do I know for sure that it's 3-4 years? Nope. I don't have a crystal ball. It
could be as short as 18 months or as long as a decade. I can't tell you for sure
what's going to happen in the next 3-4 years, but my best guess is that there's
an 80% chance now that the big bankruptcy / hyperinflation events have now been
postponed until around 2012. (There's also a 20% chance that it could all
collapse within days or weeks, however...)
With these expensive bailout schemes, Congress is playing a strategy of delays.
By mortgaging the financial future of the U.S. dollar, they've been able to buy
a little more time in the present. It will come at a huge cost, of course, when
all those debts come due, but for right now, you have a rare window of
opportunity to take action to protect and expand your savings by building your
financial safety net.
This window of opportunity has just been bought for you by the U.S. Congress.
They've spent almost a trillion dollars in future money just to delay this
financial collapse. My question to you is: Are you going to take advantage of
this limited window of opportunity and do something about it?
Of course! But what, exactly, should you do right now to protect your savings
and enhance your income?
State of Bankruptcy
To answer that question, let's first examine this question: Where does
your money come from?
If you work for the government -- even a state or local government -- it's time
to start seriously thinking about replacing your income with a source that's
more reliable. California is now broke. It's asking Washington for a $7 billion
loan just to scrape by until more tax revenues come in. (That's one bankrupt
state asking another bankrupt state for a loan, in case you didn't catch the
comedy there.) New York looks to be next, and many states will soon follow...
What will happen if California can't cover its costs? The paychecks stop!
Teachers, law enforcement, administrative personnel, university employees...
they could all find themselves suddenly without an income. Anyone who works
for the state is at extreme risk right now of losing their financial
livelihood.
It's not just California, either. Dozens of other states are approaching
bankruptcy right now, too. Why is this happening all of a sudden? Because many
states depended on taxes from sky-high real estate sales (and property taxes) to
pump up their budgets. So as the real estate bubble ballooned from 2001 - 2006,
states were flush with revenues, and they expanded their spending. But now, with
the real estate crash well underway, and consumer spending behavior dropping
sharply, ALL sources of state revenue are down: Sales taxes, property taxes,
real estate taxes, income taxes and corporate taxes.
The bottom line? California isn't the only state that's near bankruptcy. Expect
to see MORE states announce huge financial problems over the next 18 months.
What's at risk from this?
• Government employee paychecks (anybody who works for the state government)
• Pension funds
• Worker benefits (including health care benefits)
At some point, if the state goes broke, all these could be significantly reduced
or cut off entirely.
But what if you don't work for the government? What if you work for a public
company or a private corporation? Are you safer then?
Private Sector Money
With governments going bankrupt, you might think you're much better off to
work for a public company or private corporation. But are you really?
The third wave of bankruptcy is about to strike the commercial sector,
starting this Christmas. With consumer spending plummeting, retailers and B2C
(business-to-consumer) organizations are about to be hit hard. Expect to see a
wave of retailer bankruptcies in early 2009, following the abysmal 2008
Christmas shopping season.
This was reported on Bloomberg.com just yesterday:
"Federal Reserve Chairman Ben S. Bernanke may find the next
fronts of the financial crisis to be just as chilling as last month's downfall
of Wall Street titans: its spread to corporate America and state and local
governments. Companies from Goodyear Tire & Rubber Co. and Duke Energy Corp. to
Gannett Co. and Caterpillar Inc. are being forced to tap emergency credit lines
or pay more to borrow as investors flee even firms with few links to the
subprime-mortgage debacle."
The U.S. auto industry is already experiencing the losses. Sales are down 26%
across the board, and Ford's sales plummeted 34% from 2007 to 2008. (The
government jumped in with a $25 bailout for the auto industry, by the way, which
caused yet more inflation of the currency.)
The truth is, if you work for a corporation that sells products to consumers,
your income is also at risk! As consumer spending drops (which it has
already), your company could be looking at downsizing, laying off people,
mandatory early retirements, etc. That's because ultimately, your salary depends
entirely on the success of the company, and if that company experiences a large
drop in consumer sales, it's going to be forced to downsize. You could be let go
due to no fault of your own!
But wait, you say: You don't work for a B2C company. You work for a B2B company
(one that sells to other businesses, not directly to consumers). That should be
safer, right?
Nope. Not safer, just delayed. When the B2C companies shrink, so will their
spending on B2B services and products. The wave of bankruptcies and business
shrinkage will ripple through the business sector, hitting B2C companies first,
followed by B2B companies.
So if you work for a B2B company, you may have a while longer before your job is
at risk, but the risk exists nonetheless.
(By the way, if you work for a non-profit, the same logic applies. A suppressed
economy means a slowdown of donations...)
So what's the solution to all this? That's what you'll find when you click NEXT,
below...
Taking Charge
When you work for somebody else, your financial future is controlled by them.
You're entirely dependent on them for your income, and that's the money you use
to feed and clothe your children, to pay for their education, to pay your
mortgage, and to survive in our modern world.
I don't know about you, but I would feel a little uncomfortable knowing that my
financial future was in the hands of some organization (government or private
sector) that could be put out of business or interrupted in some way by the
economic events unfolding in our world right now.
Ask yourself this: Do you REALLY trust your employer? If you work for the
government, do you really trust that government? (After watching all the
deceptions surrounding this bailout fiasco, I'd be amazed if you did...)
If you work for a company, do you really trust that company? Do you think
they'll tell you first, before they file for bankruptcy? Enron didn't. Lehman
Brothers didn't. Nobody does. Typically, the top CEOs and board members all bail
out right before the bankruptcy, leaving the working employees hanging out to
dry.
The truth is that with any bankruptcy problem -- government or private sector --
the employees are the last to know!
So what can you do to take charge of your economic future? How can YOU exercise
near-total control over your income and stop depending on other sources that
don't have your own best interests in mind? Here's your answer...
The solution
Create your own income streams by going into business for yourself!
What did I just say? Go into business for yourself? You might think that sounds
risky, or difficult, or time-consuming.
But that's no longer the case. I've got resources and solutions available for
you right now that can help you create income streams with minimal cost, time
and effort. They're perfect opportunities to transition away from risky income
sources over the next 3-4 years and build a solid, ongoing income for yourself
that can't be suddenly cut off by your employer.
That's what you want, right? Total control over your income. A reliable income
stream that you can count on. Something where you can't be fired! Something
that's portable, that you can work from anywhere... and something that can
outlast hyperinflation or even the demise of the dollar...
I'm happy to tell you these solutions exist. And for the rest of this special
report, I'm going to show them to you.
Income Streams
When I say "create your own income streams," in no way do I mean you should
go out and drop a big wad of cash on some new restaurant, franchise or real
estate investment. The first rule of creating income streams in the post-bailout
economy is minimize your expenditures!
This is a very important point. With consumer spending down, it will take longer
than usual to recoup any initial investments required to get your own business
off the ground. That's why I want you to take this seriously: Minimize your
expenditures!
Specifically:
• Don't sign any expensive, long-term leases on buildings or equipment.
• Don't spend thousands of dollars up front on anything!
• Don't hire contractors or employees unless you absolutely need them.
• Absolutely do NOT run ads in the Yellow Pages!
• Don't sign big advertising or promotion contracts.
• Don't take on big new debt to launch a business.
In other words, keep your overhead low! The smart way to build your own
income stream is to start small and build it up over time, using low-cost
marketing strategies that keep your expenditures low and your return on
investment high.
And don't go putting up a bunch of money in day trading, options trading or
other high-risk investment endeavors. There's a large group of professional
investors just waiting to take the money of newbs who desire to buy themselves a
very expensive education in the world of day trading, and they'll be happy to
take every last dollar you've ever earned. Leave day trading, options trading
and other leveraged investment instruments to the pros who can stomach that
level of stress.
So what, exactly should you do to create income streams for yourself?
Discover what you really enjoy doing
The first exploration of that involves asking yourself, "What do I do right
now?"
What's your day job? What skills do you exercise in that job? Can those skills
be easily translated into your own business? Can you contract yourself out to
other companies who need your skills? If so, check out online contractor
websites such as
www.Elance.com (it's like a free market exchange for freelancers). You might
be able to sell your services there and start earning an income stream right
now, from home, in your spare hours.
The good part about that strategy is that the customers you find are yours to
keep. And since many businesses are looking for ways to be more financially
flexible, there's a big shift towards outsourcing services rather than keeping
in-house employees on the payroll for forty hours a week.
In fact, consider this possibility: Your current employer may very well be
open to paying you as a contractor to do the same job you're doing right now!
You could be working from home, billing them by the hour instead of punching a
clock. (Of course, there's a risk that if you even bring this up, your employer
might think you want to quit, and that's probably not good, so judge your own
situation carefully before taking any action...)
Doing something different
What if you don't like your current job? I get it, too. I used to work for
Pizza Hut in high school. Then I delivered pizza, and later on, I loaded trucks
for UPS in college. They all paid the bills, but they weren't my ideal job. The
job you're doing right now probably isn't your ideal job, either. So right now
might be just the right time to ask yourself:
"What would I rather be doing to earn an income right now?"
Basic Human Drivers
Take a few minutes to think about what you're really interested in. What
books do you read? What hobbies do you have? What do you like to talk about with
friends when you're not on the clock?
Are you interested in gardening? Information technology? Collectibles? Dancing?
Celebrity gossip? Raising healthy kids?
Figure out what you LIKE to do, and hold that thought in your mind.
Next, think about providing VALUE to others. What do people value?
An easy way to answer that is to ask yourself what YOU value. If you're like
most people, the fundamental things you value are most likely found on this
list. These are the basic human drivers that motivate people to buy
something (a product, a service, etc.).
• Knowledge (satisfies curiosity or thirst for information)
• Social acceptance (being liked or accepted)
• Love, relationships and sex
• Connection (with self, with nature, with spirit)
• Enhanced health / ending of disease
• The ending of pain (physical, emotional, etc.)
• Power over others: influence or political power
• Entertainment or distraction
• Money (which translates into power)
• Personal safety, security and comfort (including a place to live, cleanliness,
etc.)
• A better future for their children
• To ease a fear (personal protection, fear of lack, etc.)
• Something cool or hip (which often translates into social acceptance)
• Fame / celebrity status (translates into power and acceptance)
• Social status (looking rich, powerful or influential)
• To improve image of self (confidence, appearance, etc.)
• Sensory joy or pleasure (tasting wine, eating food, thrill rides, etc.)
• ... or the PROMISE of how to GET one of the above!
Virtually everything people (or businesses) buy satisfies one or more of these
basic human drivers. When people buy a nutritional supplement, for example, they
are buying the promise of improved health and (perhaps) the ending of disease.
When people buy a house, they're satisfying the desire for personal safety and
comfort. If they buy a really BIG house, they might be attempting to satisfy
their "social status" driver -- creating the appearance of looking really rich
to their friends and neighbors.
When people buy memberships to online dating websites, they're buying love,
relationships, social acceptance or even (the possibility of) sex. When they buy
a pair of brand-name sunglasses, they're buying something hip or cool in order
to establish themselves as being accepted by their social group.
Do you follow this? People only buy for a few key reasons, and whatever
you're going to offer them to build your income streams must satisfy one or
more of these key desires.
Your Magic Combination
Interesting, isn't it, to learn that 99% of all consumer behavior is
described by these key human drivers? Here's why this is important:
For you to create an income stream that really works, you must tap into these
basic human drivers.
Of course, if you're thinking of selling something to a business, the rules are
different. There, the basic drivers are: Making them more money, saving them
money, creating efficiency, reducing inventory, speeding something up, and other
similar business-oriented needs. But since most people reading this are probably
going to be offering something of value to other people (not corporate clients),
I'll stay focused on consumer-oriented themes.
Think of the things you buy (products, services, memberships, etc.). What core
drivers of yours do they satisfy?
Why do you buy cosmetics? You might say, "They make me look good." But what's
really underneath that? In social situations, the core driver is to enhance
social acceptance or finding a mate (love and relationships). In a business
environment, it might be to create a professional impression (power, influence,
acceptance, money).
Why did you buy your last book? If it was fiction, did it provide entertainment,
distraction, or escape? If it was non-fiction, I'll bet it provided either
direct knowledge or the promise of improving one of the core drivers.
That's why people buy books on losing weight, better sex, home repair, how-to,
self improvement and so on. They all provide the PROMISE of improving one or
more of the core drivers.
(Fortunately, most books deliver on that promise, and by doing so, they greatly
improve the lives of those who read them. Books are a great way to share
knowledge that can improve quality of life.)
Combining your interests with the core drivers
Now let's get back to you and your interests. Ask yourself this simple
question: Why are OTHER people interested in the things you're interested in?
In other words, what core drivers are satisfied in other people by pursuing
the same things you're interested in?
Go through the list of core drivers on the previous page. Find out which ones
are correlated with your areas of interest.
If you're interested in live music performance, for example, then you might
discover some of the core drivers involved there are:
• A desire to be entertained (the audience)
• A desire to belong to a social group (jamming out with the crowd)
• A desire for relationships (taking a date to the concert)
• A desire for fame and money (by the performers)
... and so on.
Make a list right now of which core drivers are tapped by your areas of
interest. Do this on paper or on your computer. This combination of your
interests and core human drivers is what I call your magic combination.
This is what's going to drive success in your new income stream.
Giving People What They Want
So far, then, you know what YOU like and what THEY want. (They = other
people.) All you have to do now is come up with the best way to give people
what they really want.
If your area of interest is organic gardening, then ask yourself: What do people
want that's related to organic gardening?
Do they want love, sex and relationships in the garden? Probably not. (Freaky!)
Instead, they probably want:
• Knowledge (how to garden)
• Sensory joy (eating delicious fresh produce)
• Security (food independence)
• Connection (with nature)
Now here's the most important part of this exercise:
Ask yourself how you can fulfill these basic desires in other people who are
interested in the same things you're interested in.
In other words, how might you help satisfy these core desires in people who are
interested in gardening (or whatever area of interest you've chosen)?
In this example, you could:
• Write a book, website or newsletter about gardening
• Offer gardening tutoring or phone consultations
• Sell organic gardening seed kits
• Offer gardening retreats to give people "hands on" experience
• Create a how-to gardening video, for online or DVD
• Rent small gardening plots to people who live in the city but don't have land
• Offer your services spraying local gardens with 100% organic pesticides
• Offer garden care services when people are away on travel or vacations
• Review (and sell) books on gardening
• Sell unique, high-end gardening tools from a website
... got it? There are a hundred different ways (at least) to bring people
what they want and satisfy their core drivers.
Of course, some areas have a lot of competition (gardening books are
commonplace), and other ideas may require too much start-up cost (selling
gardening tools online). But the ideas are there, and all you've got to do is
explore them all and find which one is right for you.
Dating Matters
In my years as editor of NaturalNews.com, I've noticed that the most popular
articles we publish tend to be those covering things that matter on a date.
What kinds of things matter on a date? Hair loss. Teeth whitening. Smooth skin.
Bad breath. Deodorants. Facial hair. Sense of humor. You get the idea... Most of
these are cosmetic things because that's what people notice first.
For this second example, let's suppose you're interested in relationships and
dating. This doesn't mean you have to be personally engaged in dating, only that
you're interested in other people's relationships and dating.
So what are the core drivers for people who are interested in dating? That's
easy: Relationships, love, sex, social belonging, self image and possibly even
social status or other drivers.
Now, how could you possibly help people move more quickly towards what they're
trying to accomplish on a date? You could:
• Review or recommend products that matter on a date (on your website)
• Write a how-to guide, newsletter or blog on dating
• Cover "celebrity dating" gossip on your blog or website
• Sell dating-improvement products on your web site
• Review and recommend dating websites (affiliate marketing)
• Produce YouTube videos of really bad (or really good) dates, then sell a
how-to video set
• Create comedic cartoons, videos, photos galleries or blogs about dating (then
sell something to your visitors)
• Offer dating consulting services over the phone, where you help people
overcome fear, improve their conversation, etc.
... and so on. There are hundreds of different ways to create revenue streams in
this topic or virtually any topic.
What MUST happen, regardless of the topic
One thing you'll notice in these two examples so far (gardening and dating),
is that they both attract attention and bring people to your website or your
phone.
In fact, this is a good time to introduce my Five Absolute Rules about
marketing anything:
The Five Rules
Here are my Five Absolute Rules on marketing anything:
Rule #1: Attract attention
The first thing you absolutely must do is attract their attention. Whether
you're talking about gardening, dating, skydiving or basket weaving, you've got
to grab the attention of the people who are interested in the topic(s) you're
focusing on. I'll talk about how to do that more effectively in a bit.
Rule #2: Capture contact details
Once you attract their attention, you absolutely must get their contact details.
This is usually accomplished by asking them to subscribe to your email
newsletter or give you their business card or phone number (for offline
scenarios). Regardless of the way it's handled, you must start building a list
of people who are interested in whatever you have to offer. List building is KEY
to your long-term revenue stream success.
Rule #3: Keep in touch, build trust
Once you build the list, USE it. Send them regular emails (I recommend an email
software application and a service later in this report). But don't send them
junk. Send them things they value. Tips, reviews, links to news stories...
whatever works for your audience. Send them things about once a week (or so),
and start building trust so that they come to see you as a source they
should pay attention to.
Rule #4: Give them a reason to keep paying attention
Keep building that trust. Teach your prospects to open your emails or take your
phone calls. Make sure that every time they receive something from you, they
find value in it! This way, they'll always be happy to hear from you.
Think about THEIR needs, not your needs. Frame everything in terms of helping
them satisfy their core drivers!
Rule #5: Offer solutions that earn you money
Finally, once you've established trust with your audience, you can begin to
politely and non-aggressively offer solutions to your readers that can earn you
money. Only a small part of your audience will take you up on these solutions,
of course, but that's all you need to generate an ongoing revenue stream.
Various money-making solutions (products, services, etc.) are available on just
about any topic. Next, I'll show you the SEVEN types of solutions you can offer
to people that will earn you revenue in the long run.
By the way, in case you haven't noticed, this is exactly the formula I use on
NaturalNews.com. To motivate people to subscribe to NaturalNews.com, I offer
them 20+ free reports for subscribing. Once I have their email address, I send
them daily emails packed with valuable headlines and breaking news links. And
finally, once a week I send out an offer of some kind to the same list: A book,
a newsletter, etc. These offers generate the revenue that keeps NaturalNews
running!
Seven Profitable Solutions
There are essentially only seven types of (legal) things you can offer to
people that will earn you revenue. Here are those seven:
Revenue Method #1: Sell physical products
Startup difficulty: High
Startup cost: High
Profit potential: High
Selling physical products requires a lot of logistics: Inventory, fulfillment,
returns, shipping, customer service, credit card fraud, etc. You'll also need a
critical mass of products focused on a particular theme (like raw foods) to
create a sufficiently-large shopping site. Startup costs can be quite high
(inventory), and you'll have employees to worry about (including payroll,
hiring, firing, etc.).
Of course, if you can make all this work (and don't mind working 60 hours a
week), you can make a lot of money selling physical products.
Revenue Method #2: Sell information (ebooks, software, audio,
downloadables, etc.)
Startup difficulty: Medium
Startup cost: Low
Profit potential: Low to High
This is typically a far better method for selling things online. The startup
costs are low, and product fulfillment is entirely electronic. The trick here is
to create compelling content (an ebook, a video, etc.) and then be able to
professionally market it using compelling marketing copy, search engine
placement, press releases and other effective marketing techniques.
Profit potential can actually be quite high for blockbuster ebooks, but 95% of
ebooks don't earn much money for their authors due to poor promotional know-how.
If you pursue this technique to make money, remember that book authors are
commonplace. But good book promoters are a rarity. I suggest figuring out
how to promote your book (or video, or audio, etc.) before creating it.
Don't make the mistake of so many authors who write the book first, and then
wonder how they're going to promote it...
Revenue Method #3: Trade your time for money (sell services)
Startup difficulty: Very Low
Startup cost: Very Low
Profit potential: Low, but steady
This is often the easiest way to create a revenue stream: Use your expertise to
serve the role of a contractor, tutor, teacher, consultant or other service
provider. You'll get paid by the hour, and you avoid all the startup
complexities associated with selling physical or virtual products. People who
have jobs and earn paychecks are following this model.
The significant downside is that the minute you stop spending hours, your
revenue stops! There's also the problem that you can't multiply your earnings in
any way other than working overtime.
However, if you have a large client base and you really know your stuff, you can
increase your value over time to the point where you're charging more and more
dollars per hour. Lawyers, for example, follow this model by charging $300 or
more per hour. That's a fairly healthy income by most people's standards, but
then again, you have to go to law school, pass the BAR exam, pay for an office,
wear a suit, etc.
By the way, if you're interested in becoming a health coach, where you can
consult with people over the phone, there's a great school in New York you
should know about: The Institute of Integrative Nutrition (www.IntegrativeNutrition.com).
I know the founder, Joshua. He's a fantastic guy, and the school curriculum is
simply outstanding.
Revenue Method #4: Link people up (affiliate linking or referral services)
Startup difficulty: Medium
Startup cost: Low
Profit potential: Medium to High
Linking people to the products or services they need through affiliate links is
a smart way to earn extra income without all the hassle of running your own
product sales and delivery services. Affiliate programs are widely available
through CJ.com (Commission Junction) and LinkShare.com. You can promote numerous
products and services and earn a percentage of the purchases made by the people
you refer.
The strategy here is to reach a sufficient number of people so that your
affiliate product recommendations actually make money. That normally requires
you to build a large base of readers or website visitors, and that means
spending time on making your website an interesting, useful place to visit. So
you're ultimately in the content business, because that's what brings people to
your site to see your affiliate recommendations in the first place.
Affiliate programs typically have one drawback: They only pay you once for the
sales you create. There's no long-term revenue stream in place.
However, one new affiliate company, ShopToEarth, is making waves with an
affiliate shopping model that can generate a long-term revenue stream for you.
It's a hybrid approach combining a shopping portal to top health-conscious and
eco-conscious companies (see list below) with a binary network marketing
compensation model.
NaturalNews has just joined ShopToEarth and will be reviewing and advocating the
organization in upcoming articles. Soon, I'll be posting a full review of the
company, its advantages and disadvantages.
If you want to enroll under the NaturalNews team and benefit from the
distribution tree we create, go to
www.ShopToEarth.net/NaturalNews then click on "My Account" (top right), and
then click on "Join Now" (top right). From there, you can enroll as a broker,
which will get you your own website URL, and you can start earning revenues
immediately when other people purchase health products or enroll from your
website.
If you have questions, contact the NaturalNews team organizer, Suzy Karasik, at
209-710-8299 or email suzyk@naturalnews.com
Unlike most network marketing models that require people to buy something new,
ShopToEarth simply shows people a way to earn streams of revenue while
purchasing the very same natural health products they buy already. It's an
online shopping portal that pays you for showing people a smart way to shop. And
the products are outstanding: Dr. Bronners, Nutiva, Delicious Greens, Braggs,
Dynamic Health, Desert Essence, Aquasana and many more (these are some of my
top-recommended companies!). The website design, though, is awful.
Compared to regular affiliate programs, this ShopToEarth business model is the
best I've ever seen. It allows you to benefit from both the instant affiliate
commissions when people buy products through your portal website, AND build a
long-term revenue stream that can potentially pay you significant sums each
month as the people in your binary tree do their regular shopping for items
available through the portal.
Watch NaturalNews.com for more announcements about this company in the near
future.
If you're looking for a more traditional, one-time-revenue affiliate model, go
to
www.CJ.com or
www.LinkShare.com and sign up to start recommending those products on your
website or blog.
Revenue Models That Work
Revenue Method #5: Accept ads on your content
Startup difficulty: Medium
Startup cost: Low (but lots of time)
Profit potential: Medium
This is the revenue model that has so far driven NaturalNews revenues: We create
article content, then run Google Adsense ads on top of that content which result
in pay-per-click revenues. This model has some serious drawbacks: It requires a
LOT of pageviews to generate any real revenue. There's also the problem of not
having much control over the ads that appear in the space (we get complaints all
the time from readers who think we approve those ads, but we don't actually have
any control over them).
Google keeps the majority of the money generated by such clicks, by the way,
only paying out a minority percentage to the content owner (that would be you).
It's super easy to put in place, though: Just apply for a Google Adsense
account, then copy and paste some scripting code into your page. Google takes
care of the rest.
But the real challenge is creating lots of compelling content and bringing
people back to your website on a regular basis. That's a full-time job, and for
most people, Adsense revenues just don't pay enough to justify all that effort.
That's why I think most content owners are turning to other revenue ideas, such
as affiliate marketing companies or network marketing companies. In fact,
NaturalNews is doing the same thing: Our long-term plan is to greatly reduce or
eliminate Adsense ads altogether and switch to affiliate marketing or network
marketing programs that offer quality products, high-integrity companies and
revenue opportunities for NaturalNews and its readers. (Why let Google keep most
of the money when our readers could be making it?)
Revenue Method #6: Collect royalties (intellectual property, patents, book
authorship, etc.)
Startup difficulty: High
Startup cost: High
Profit potential: Low to High
Collecting royalties sounds good at first, but it doesn't work well for perhaps
95% of the people who attempt this. That's because you have to own something
that other companies will sell for you, and then trust them to actually pay you
what they owe you (like a book publisher). With all the dishonest publishers and
corporations in society today, this is a difficult challenge to overcome (just
ask any author).
I strongly recommend you avoid this method for earning an income unless you're
1) A true genius inventor like Dean Kamen, 2) You're some kind of prodigy writer
who can churn out bestselling teen novels like Harry Potter, or 3) You're a
once-in-a-lifetime gifted musician, performer or other artist like Sting.
Even then, actually collecting your royalties is virtually impossible. When
gifted artists, performers, musicians and inventors make millions of dollars,
usually the only people who get rich are the lawyers, managers and marketers.
Usually the person who created the thing of value is that last person to get
paid, and many struggle to keep any money at all. (Just ask MC Hammer or Billy
Joel...)
So I recommend avoiding this method for generating revenue unless you enjoy
making OTHER people rich while you slave away creating things.
The Seventh Method
So far, we've covered six of the seven methods for generating revenue
streams. Here's the seventh:
Revenue Method #7: Benefit from word-of-mouth marketing (network marketing)
Startup difficulty: Low
Startup cost: Low
Profit potential: Low to high
The ShopToEarth example we gave above is a hybrid combination of affiliate
marketing and network marketing. In the pure network marketing space, there are
THREE additional companies we currently recommend. (I'll be posting a full
review on each of these three in upcoming feature articles on the website.)
Unlike the network marketing companies of the past, the new wave of
health-oriented network marketing companies are redefining the industry. Coupled
with visionary leadership, high-quality products and truly innovative
compensation plans, this new generation of network marketing companies is
providing the tools of health-related financial success to tens of thousands of
people.
The real advantages of network marketing include extremely low startup costs
stemming from the fact that your e-commerce, product fulfillment, website and
promotional materials are already created for you. This eliminates the major
hassles of starting your own small business.
The drawback of network marketing companies has, for a long time, been the
reluctance on the part of most people to "sell" products or introduce other
people to the business, but the highly innovative concepts and compensation
structures underlying today's newest network marketing companies tends to
overcome those obstacles in ways that might surprise you.
ShopToEarth - (Hybrid health products shopping portal with network marketing compensation plan)
ShopToEarth doesn't fit the usual model of a network marketing company.
Rather than having its own products, ShopToEarth is simply an online shopping
portal to products people already purchase anyway: Nutiva, Dr. Bronner's,
Delicious Greens, Citrus Magic, Tiger Balm, etc.
It's a really smart system, actually: You simply shop through the ShopToEarth
portal, and show others how to shop through that portal (using your unique web
URL, of course), and you can start building a very healthy revenue stream that
can continue for years. Launched in March of 2008, a whopping 40,000+
distributors are already signed up, and people are earning real money with this
program.
We're involved as a distributor, and we're planning on using the funds to
support and expand NaturalNews operations. If you want to enroll under the
NaturalNews team, go to
www.ShopToEarth.net/NaturalNews then click on "My Account" (top right), and
then click on "Join Now" (top right). From there, you can enroll as a broker,
which will get you your own website URL, and you can start earning revenues
immediately when other people purchase health products or enroll from your
website.
If you have questions, call Suzy Karasik at 209-710-8299 or email SuzyK at
naturalnews dot com.
Financial Disclaimer: NaturalNews is a distributor with ShopToEarth, and
we receive revenues just like any other distributor. We plan to put those
revenues to use supporting and expanding NaturalNews operations.
Window of Opportunity
Regardless of what kind of income-generating opportunity you explore, I think
you'll agree that it's important to put yourself in charge of your financial
future so that you're not dependant on the governments, banks or
corporations that have so obviously failed to protect your interests.
Your government, in particular, has adopted a plan that will inflate the
currency, leaving your dollars worth less and less with each passing month. That
means the paycheck you bring home is being reduced in effective value each week.
We've also learned that a job isn't dependable anymore, and neither are job
benefits: Pensions, retirement funds, health insurance and other benefits. They
can be changed on you or eliminated at any time, without warning. There are
people right now who worked for a Fortune 500 company for 20 years, and they
believe they're going to collect a pension for the rest of their lives. They are
wrong. Many will be left with nothing when the corporation (or government
organization) that once promised them a comfortable retirement goes belly up,
leaving them penniless.
Our faith in institutions has been shattered, and that includes the institution
of Democracy itself. With this financial bailout, lawmakers in Washington
betrayed the American people, voting against 99% of their constituents. And
yet, even though they were sworn to protect the interests of the voters, they
did exactly the opposite and voted to bail out rich, elite bankers at the
expense of hard-working taxpayers like you.
Hilariously, lawmakers claim this could actually make you money in the long
term. Yep, it's incredible, but this is their line: These bad investments
they're buying with taxpayer dollars are such a great bargain, they tell us,
that when they're all sold, there will be huge profits for everyone!
I have just two questions about that: 1) If they're such a great deal, why
didn't other investors buy them already? And 2) If there are profits being made,
why is there no mechanism whatsoever in the bailout bill for redistributing
those profits to taxpayers? (And why didn't taxpayers get ownership of all those
banks and financial institutions they're bailing out?)
The answer to all this, of course, is that you've been hoodwinked by your
government. Taxpayers are never, ever, EVER going to see a profit on this
financial bailout fiasco.
Put your money back under YOUR control
If you want to earn a profit, you've got to stop investing in Washington's
financial quagmires and, instead, start investing in something that can actually
bring you money that YOU control.
That's what this report is all about: Giving you ideas for attracting your own
revenue streams, doing something that YOU control; something that benefits you
and your family rather than rich Washington fat-cats (and their corrupt banker
buddies).
In other words, you need to out-earn all the losses being handed to you by
Washington.
That's the only way to get ahead in this game. Earn more than they can take
away from you. That's what it really comes down to.
That's why I believe you can't simply "save" your way out of this financial
problem. Although I think cutting consumption of needless, luxury items is a
sensible financial strategy for any household, I don't think you can "conserve"
your way out of the financial mess Washington has created. Spending less money
is not, all by itself, going to bring you any more wealth. If you want to beat
this system and get ahead in the financial world, I strongly believe you need to
increase your earnings to offset what's being taken away from you by your
government.
And this, of course, is exactly what this special report has been all about:
Giving you ideas for increasing your earnings.
But how much time, exactly do you have left to do this before the U.S. dollar is
really threatened by hyperinflation?
Jump to Action
You may actually have more time than you think! Here's why: When you build
your own revenue streams (including all of the revenue streams mentioned here),
you are building something that can outlast any one currency.
Yes, the dollar is in real trouble, serious trouble. I think its days are
numbered. But if you build a successful client base, or website, or network
marketing company, what you're building can work with ANY currency!
Would you accept payment in Euros? Sure you would. How about gold? Sure, no
problem. How about payment in the "next" currency, whatever that might be? Yep,
no problem!
If you've got a business with a revenue stream, you've got something that can
bring you revenues in ANY currency that becomes the system of exchange. If the
U.S. dollar hyperinflates and eventually gets devalued by 90% or more, there
will likely be a new currency to step in and serve the needs of a system of
exchange.
Sure, the transition will be chaotic, and everybody will lose some revenue in
the switchover, but as long as your revenue streams are intact, you'll have a
system for getting paid in the future, no matter what the color of the paper
money: Green, pink, orange or purple!
Perhaps more importantly, your income stream will be under YOUR control, which
means you are the primary determining factor of how you earn the money, how you
spend the money and how you choose to save it, invest it or protect it.
Some people would rather let somebody else make all those decisions. They think
social security is a great idea because the government is "saving" money for
them. That's a really comforting illusion right up until the day the government
announces there's no more money available for social security payments (that day
is coming, trust me). The same is true with company pension funds, or city
government retirement funds.
There will be a day when really tough cuts kick in across the economy, and
people who think they were owed money or benefits are going to find themselves
holding an empty cup on the street. In this post-bailout economy, you cannot
trust IOUs from any institution. And why should you?
Why let the government confiscate and "save" your retirement money when you
could be receiving it, controlling it and protecting it using your own judgment
and wisdom? Do you think the government makes smarter decisions about your money
than YOU do? Not a chance. You are the only one qualified to make decisions
about what to do with your money.
When you have your own income stream (from your own business), the future of
your money is in your hands, and that's the most important reason to start this
transition right now: Get out of the IOU business and start collecting cash
that YOU control!
Supplement or replace your current income
The time to take action is right now. Regardless of what happens with the
economy, NOW is a good time to replace your current income with something
that you control... something that can pay you long-term.
Twelve months from now, in fact, you could be completely out of your current
job, and making a living doing something new, something you love that actually
pays you more than what you were making before. You'll be working for yourself,
setting your own hours, and making your own decisions about what to do.
It's a lot of responsibility. It's also a lot of opportunity.
The Action Plan
Here's my five-step action plan for making this a reality for you right now.
Step #1: DECIDE what business concept you wish to pursue
What business idea suits you best? Which one leverages your existing skills or
influence? Which startup costs can you reasonably afford? Analyze the available
business ideas and pick the one that works best for you.
Also, be sure to pick a business that's PORTABLE, in case you need to move
somewhere (like a different city or country). Build a business you can run
online and you'll have tremendous freedom!
Step #2: FOCUS on that business concept
Once you decide what to do, focus on it with 100% of your available time and
effort. Don't be distracted by other opportunities or ideas. Don't jump from one
thing to another, starting each one and leaving it half-finished. Focus your
intention and your effort on ONE thing, and make it the spearhead of your
success.
Step #3: PLAN your strategy
Write down your plan. How will you find customers without spending a lot of
money? How will you create value for those customers? Which fundamental human
drivers will you satisfy for them? How will you leverage technology to succeed?
(Email, websites, online advertising, content creation, etc.)
Plan your strategy on paper, but don't dwell on your plan. The entire plan
should take no more than 48 hours to get down on paper. If you take longer than
48 hours, you're stalling, not planning.
Step #4: MOVE into action
Kick into action to get your plan moving. This is usually the hardest part of
the whole thing. "Success is 1% inspiration and 99% perspiration," said Thomas
Edison. He's right: It takes a lot of hard work to turn good ideas into great
incomes. But that's the only way it's done.
Where possible, get help from others who have already succeeded at what
you're doing. In a network marketing company, this is ridiculously simple: Just
call your upline and ask them how to succeed! If they don't have all the answers
you want, call THEIR upline, and keep calling higher and higher up the tree
until you reach someone who can teach you how to achieve the results you want.
(They'll be happy to teach you, too.)
Step #5: ADJUST to what's working
Pay careful attention to what's working (or not) and make adjustments
accordingly. This is especially true when it comes to methods for attracting new
readers, clients or members. If something you're doing isn't working, change it!
If something IS working, multiply it!
Don't spend money blindly on marketing or advertising, and don't be limited by
the things other people are doing to market competing products or services. Be
creative, innovative and unique. Try things that no one else has tried, and
don't be married to any particular idea until you gauge the outcome.
Go with what works, and abandon what doesn't.
Don't be stressed out by the little things. Stay focused on the big picture. Use
the resources available to you right now (see next page).
Fifteen Resources
Here are my top 15 online business resources to help seed your creative
processes:
1) Get signed up to my Mindful Wealth email list (if you're not
already), it's FREE! You'll receive a wealth of advice, strategies and tips on
attracting new revenue streams into your life:
http://www.naturalnews.com/MindfulWealt...
2) How can you use Craigslist (www.Craigslist.com)
to sell your products or services?
3) Can you sell services on Elance (www.Elance.com)
?
4) Can you offer something electronically through 1ShoppingCart? (www.1ShoppingCart.com)
5) Can you use Google Adwords to attract clients, readers or members? (www.Google.com/Adwords)
6) Can you use surveys to help build your business? (www.FormSite.com)
7) Need a domain name? Web hosting? GoDaddy provides both (www.GoDaddy.com)
8) Can you use NaturalNews articles to build your business? Search
NaturalNews.com for articles on topics you cover. If they're written by me or a
NaturalNews staff writer, you can copy and paste them onto your website as long
as you give credit (and a link back to NaturalNews.com). How's that for instant
content?
9) You can also copy and paste our CounterThink cartoons onto your website. No
special permission necessary. Grab them here:
http://www.naturalnews.com/Index-Cartoo...
10) Want to post stories on NaturalNews.com? They can link back to your website,
book site, affiliate site or any other website where you can start building your
own customer list. Apply to be a NaturalNews contributing writer here:
http://www.naturalnews.com/021982.html
11) Need an email application that can send emails to your in-house email list?
My software company makes the perfect application, now used by over 5,000 small
businesses. It's called, Email Marketing Director, and you can find it
here:
http://www.arialsoftware.com/emailmarke...
12) Is that email software too expensive? The lower-cost competing service used
by many small businesses is called Constant Contact. They also have an
email subscription form that handles your subscribe signups:
www.ConstantContact.com
13) Want to see a great example of online marketing in action? Check out the
website of my friend Kevin Gianni (www.RenegadeHealth.com).
Subscribe to his email lists and watch how he communicates with you. Kevin knows
online marketing better than almost anybody I've ever met. Plus, his content is
hugely informative and entertaining.
14) Are you spiritually prepared for wealth? Read my free special report, The
7 Principles of Mindful Wealth to learn more advanced secrets of wealth
creation and redistribution:
http://www.naturalnews.com/Report_Mindf...
15) Want to track what's being said about a particular topic you're covering? Go
to Google News (http://news.google.com)
and sign up for Google Email Alerts on the topics you're covering. This is a
free news intelligence service that's extremely valuable.
Effort is Required
I've been launching and running businesses for more than 20 years (almost 25,
in fact). As a teenager in high school, I was starting business and learning the
ropes. And this was well before the internet even existed!
Through the years, one thing I've learned from all the business experience I've
accumulated is success requires real effort.
When it comes to business, there's no such thing as a free lunch. Nobody is
going to walk up to you and hand you a million-dollar revenue stream for free,
without requiring any effort on your part.
And yet too many people who start their own businesses still think it works that
way. These people have what I call the paycheck mentality: They think
money just magically appears each week, simply for showing up. While that may be
true in a job, it's not true at all in the real world. You get nothing for just
showing up. In your own business, you only get paid for results.
To succeed in creating your own revenue streams, it is absolutely essential that
you break out of the paycheck mentality! You've got to think for yourself
and stop relying on someone else to pay you every week just because you have a
heartbeat and occupy a chair.
Going into business for yourself requires self-discipline and an attitude of
personal success. And do you want to know the biggest secret in making that
happen?
Seriously: Do you want to know the greatest secret of all that can give you
intelligence, creativity, energy, discipline and the attitude of success? The
answer is something you probably never expected.
Feed Your Brain
The answer is to power your brain on superfoods! Yes, nutrition has
everything to do with your success. You can't achieve business success on junk
foods, processed foods, red meat, dairy, sodas and sugar. That diet may be fine
for someone who holds a dead-end government job, but not in the real world where
your paycheck depends on your performance.
In the real world, if you want to succeed, you've got to power yourself with
superfoods and high-end nutritional supplements.
This is truly one of my own greatest secrets to successful productivity. Each
day, I start off by drinking freshly-made vegetable and fruit juices blended
with superfoods. Here are some of my favorite superfoods:
Vibrant Health
Forget about cheap nutritional supplements from Wal-Mart, GNC, grocery stores or
Costco. Most of those are just "filler" vitamins made without real food
nutrients. If you want to succeed with your business, you need a
fully-functioning brain, and that means taking the very best nutritional
supplements like those found on this site.
What to avoid
I'll spare you all the details of WHY you need to follow this list (below),
but trust me: If you avoid all these things, your brain will function much
better, your mood will be elevated, your memory will work better and you'll have
the energy you need to pursue genuine success in your own business:
• AVOID all artificial fragrances (perfumes in body care products, shampoo,
etc.)
• AVOID all perfumed laundry products
• AVOID consuming dairy products (unless they are raw)
• AVOID pesticides, herbicides, household chemicals and dangerous products like
hair dyes
• STOP drinking all soda, coffee and caffeine
• ELIMINATE mind-altering food additives from your diet (aspartame, MSG, yeast
extract, artificial colors, etc.)
• REPLACE all prescription drugs with natural alternatives (under the care of a
qualified health practitioner, of course)
And finally, here are more things to put into your diet to enhance your energy,
performance and mental focus:
• GET more sunshine or dietary vitamin D
• TAKE fish oils, omega-3s or other sources of essential fatty acids
• EAT more trace minerals to boost the function of your nervous system. You'll
need lots of organic produce, or trace mineral supplements (like Concentrace).
Use full-spectrum sea salt, Celtic Salt or Royal Himalayan salt (www.TransitionNutrition.com)
• EAT RAW foods at every meal. Drink raw juice. Cooking and pasteurization both
destroy vital nutrients and enzymes. Dead food makes you dead. Live food keeps
you alive.
Do not underestimate the power of your diet to determine your success.
Your brain runs on whatever you eat, remember? If you're eating junk, the
results you get will be junk, too.
If you want to achieve outstanding results, you've got to eat outstanding
nutrition! Your food directly influences your results.
You cannot be successful if you're powering your brain on sodas, aspartame,
white flour, refined sugar and animal products. It's really that simple.
That's the BIG secret to success. Really. If you don't already believe it, you
will once you experience success on a diet of superfoods, targeted nutritional
supplements and living foods.
Review and Summary
To sum this all up, I believe the post-bailout economy is a threat to your
income... UNLESS you build your own financial safety net by creating ongoing
revenue streams. This means running your own small business (or online
business).
Choose carefully what you pursue. Make sure it's aligned with your interests and
skills. Make sure it satisfies the key drivers that motivate human beings.
Of the seven different ways to earn revenue, the easiest for most people to
start are the affiliate marketing or network marketing models. They avoid huge
startup costs and allow your efforts to be leveraged over time.
Use superfoods (and clean up your diet) to get the best performance out of your
own brain. Eat for success!
Whatever you do, do something! Don't rely on the failed institutions of
government, banks and bloated corporations for your livelihood. The financial
bailout of 2008 has changed everything. It's now time to take charge of your own
income and build one, two or more revenue streams that work FOR you.
I hope that this special report has been valuable for you. And if you use this
information to create new wealth for yourself and others, please be mindful of
how you use that wealth.
- Mike Adams, the Health Ranger
Editor of NaturalNews.com